Xfinity Mobile: Selfie Stand-Up

In 2017, Comcast launched Xfinity Mobile, a new kind of mobile network. But to cut through the noise in one of the most competitive industries in advertising, we needed a bold, transparent activation to silence skeptics and prove that Xfinity Mobile worked seamlessly.

Selfie Stand-Up did just that via a first-of-its-kind, unrehearsed comedy performance that spanned all over Chicago.

Comedian Reggie Watts was given an Xfinity Mobile-powered phone and told to do his thing. He wandered the streets of Chicago - walking through crowded squares, visiting stores, beatboxing his way across the street, talking to bystanders, telling jokes, and interacting with fans at home.

His humor kept viewers tuned in and paying attention to our product demo in disguise.