Samsung: #recapinsix

We were asked to get Samsung TV into the cultural conversation around the Emmys… but with a catch. We weren’t allowed to use the names of shows, characters, or actors. And we had just a few days to figure it all out.

I partnered with our creative and in-house production studio to leverage the lo-fi craftiness and Vine and create these fun assets that won Webby and SABRE Awards for Best Use of Vine.